Liz McMillan

A record number of new exhibitors – more than 330 companies – will join more than 2,500 exhibitors in unveiling their latest technology innovations at the 2010 International CES. With more than 20,000 new products on display, the International CES is the world’s largest consumer technology tradeshow. CE Spotlights throughout the CES show floor will feature key market categories including apps, green technology, gaming, location based services and more.

Owned and produced by the Consumer Electronics Association (CEA), the 2010 International CES returns to Las Vegas, January 7-10, 2010.

“With a record number of new exhibitors, scores of new product introductions, several new Spotlights on the show floor and a dynamic lineup of keynotes sessions, the 2010 International CES will be our best show yet,” said Gary Shapiro, president and CEO, CEA. “More technology deals will be made during the four days of CES than anywhere else on earth. In fact, each CES attendee has an average of 12 meetings while at the show, reinforcing CES as the business hub for technology. Innovation is flourishing within the technology industry and the 2010 CES is the only place to see it all.”

Several CE Spotlights covering a variety of technology categories will be housed on the 2010 CES show floor. These include: the iLounge Pavilion, featuring all things iPod, iPhone and Mac related; Living in Digital Times, highlighting technology relevant to all lifestyles; EHX@CES with custom CE products for home and commercial installation; Sustainable Planet, featuring the latest green technologies including advances in green building, alternative energy technologies and smart grid technologies and the Gaming Showcase with the latest gaming hardware and software. For a complete list of CE Spotlights visit http://www.cesweb.org/exhibits/displays/default.asp.

The 2010 CES will feature 20 market-specific TechZones highlighting the latest trends and emerging markets. New CES TechZones include the eBooks, Experience 3D, Femto, Lifestyle Gadgets, Mobile DTV, Netbooks and Safe Driver TechZones.

Top executives of the biggest names in technology and business will take the stage at the 2010 International CES with keynote addresses from Microsoft’s Steve Ballmer, Ford’s Alan Mulally, Intel’s Paul Otellini and Qualcomm’s Dr. Paul Jacobs, as well as Nokia’s Olli-Pekka Kallasvuo and Hisense’s Zhou Houjian, who will speak as part of the CES Technology and Emerging Countries Program.

Additionally, the 2010 CES will feature more than 250 sessions and 800 expert speakers as part of the CES conference program, which will cover a range of industry topics from social media to safe driving to technology policy. Conference programs for the 2010 International CES include, “Up Next at CES: Creativity, Content and Cash,” focused on addressing the major challenge of how to monetize new media and the “Tech Policy Summit,” which will discuss critical policy issues including broadband deployment and spectrum allocation.

To search for CES conference sessions, visit http://www.cesweb.org/sessions/search/default.asp.

For more news about the 2010 International CES before, during and after the show, visit CESweb.org. Journalists are encouraged to arrive in Las Vegas by Tuesday, January 5, to take advantage of all the CES press events, including CES Unveiled from 4-7 p.m. on January 5.